For a free Web video delivery service, Blip.tv’s offering can’t be beat; It even rivals some paid platforms. Sure, you could upload your videos to YouTube, but Blip’s player has no mandatory branding (it’s effectively white-label) and gives you more options.
- Developer API to let your Web geeks build a fancy custom player (see MobLogic).
- Cross-post everything you upload to MySpace, Flickr, Facebook and other media sharing sites automatically.
- Upload videos via your Web browser, FTP, desktop application or mobile device.
- Blip automatically publishes standard RSS feeds and feeds optimized for iTunes (among other services). So, all you have to do is upload an iPod-compatible video format to your Blip account and – wa-la! – you’re a video podcaster.
- Viewership stats: How many people are watching?
- Basic advertising options: third-party pre-rolls, post-rolls and overlay ads. Blip gives you 50% of the revenue.
Limitations: Advertising is delivered through third-party networks and, of course, you split the cash with Blip. If your organization sells advertising and/or wants to keep 100% of the advertising revenue, you’ll have to look to a paid platform like Brightcove or Twistage.