4) Mofuse: Launch a mobile version of your Website in minutes



It’s been 15 months since Neilsen declared that the mobile Web has reached “critical mass” and even longer since news publishers began scrambling to get on board.

Well, the numbers have only skyrocketed since then. There are plenty of providers of mobile Websites, apps and SMS marketing capabilities, but they aren’t all cheap. Vendors like Crisp, Advanced or iLoop Mobile offer really nice solutions, but each one will run you a couple grand to set up, plus monthly fees, revenue shares and SMS messaging costs.

That’s just for mobile (or “WAP”) Websites, SMS capabilities and some other bells and whistles. If you want a native application for iPhone, Blackberry or Android, you’ll have to go to a mobile app developer and fork over a few thousand more bucks.

The good news is that you can get started on the mobile Web without breaking the bank with free or cheap products. There are a few: Verve Wireless (newspapers only), Mobify and Mofuse, to name a few.

The one I found to be the easiest to get started with was Mofuse. In a few minutes, Mofuse lets you launch a mobile-friendly version of any blog or Website; All you need to do is plug in an RSS feed, pick some colors, upload some graphics (optional), and you’re off. One thing: Your RSS feed should contain the full content of each post or article, not just a snippet (You can often change this setting in your content management system, or you may need to contact a programmer to help you).

Mofuse's mobile Web site builder has an easy-to-use UI

Mofuse's backend site editor: Piece of cake.

Like so many great Web apps, Mofuse uses a “freemium” model, with a few tiers of pricing above the free version, each one with a more robust feature set. Mofuse for Blogs, the free version, is really all you need to get a decent-looking mobile site up and running. For more advanced features and customization, Mofuse Premium has three tiers of pricing, ranging from $40 to $200 per month.

Coolest features:

  • Auto-redirect mobile users.The ease-of-implementation will depend on what content management system your full-sized Website is running on, but Mofuse does give you the code snippets necessary to automatically redirect mobile users to the mobile version of your Website. (Note: You can always do this using a simple JavaScript redirect, but it won’t work for people on smaller, non-smart phones)
  • “Send-link-to-phone” widget.Another code snippet that lets you embed a “send link to my phone” widget in your full-sized Website, so a user can text themselves the URL to the mobile-friendly version.
  • Customization.Even without the CSS access that the $89/month “Small Business” version gives you, you can still modify the colors and graphics on your mobile site with ease. Cheaper CSS access would be sweet, though.

Limitations: I feel bad complaining about such an awesome free product, but it does have a few limitations; 1) Rather than redirecting *all* site users to the mobile version’s homepage, some method of relating mobile and desktop versions of each individual piece of content would be nice. That way, if a mobile user follows a link to a specific blog post or article, they’re not redirected to the homepage of the mobile version instead. 2) Although JavaScript is limited on most mobile devices, some means of integrating Google Analytics with Mofuse would be nice too.

Example: PW Style blog (mobile version)


7 Responses to 4) Mofuse: Launch a mobile version of your Website in minutes

  1. […] &187; Part Four: Launch a mobile version of your Website in minutes with Mofuse […]

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  3. Betty says:

    Thanks for keep on blogging you made me setting up my own blog, too. Have to get into this stuff now! Anyway, keep up the good work!

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  5. Era Tillmon says:

    Hi webmaster – This is by far the best looking site I’ve seen. It was completely easy to navigate and it was easy to look for the information I needed. Fantastic layout and great content! Every site should have that. Awesome job

  6. Relating to WordPress and WordPress plugins. We can offer a really interesting viral traffic plugin that will for sure help your website increase the traffic. It enhances the Facebook Like and Share buttons but in a way that you have never seen. Our plugin gently pushes it to the users of the site so that they often Like or Share your webpage much more often than with any other function. You should still use the normal Like/Share buttons by your articles). This method will allow users for example recommend your index page to all their friends which a portion of could visit and virally increase traffic to your site. You can control the plugin in alot of ways so it fits you. If you visit the ilikeviral.com site, you can understand how it works. So if you want more visits and viral increase in traffic, check it out. The affiliate program is also very interesting so you should also check that out even if you think the plugin is not good in your case. Thanks

  7. Maurice says:

    Awesome post, if anyone wants a bit more info on the subject (or something to link their clients to), I just finished a lengthy post on the subject:


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