It’s been 15 months since Neilsen declared that the mobile Web has reached “critical mass” and even longer since news publishers began scrambling to get on board.
Well, the numbers have only skyrocketed since then. There are plenty of providers of mobile Websites, apps and SMS marketing capabilities, but they aren’t all cheap. Vendors like Crisp, Advanced or iLoop Mobile offer really nice solutions, but each one will run you a couple grand to set up, plus monthly fees, revenue shares and SMS messaging costs.
That’s just for mobile (or “WAP”) Websites, SMS capabilities and some other bells and whistles. If you want a native application for iPhone, Blackberry or Android, you’ll have to go to a mobile app developer and fork over a few thousand more bucks.
The one I found to be the easiest to get started with was Mofuse. In a few minutes, Mofuse lets you launch a mobile-friendly version of any blog or Website; All you need to do is plug in an RSS feed, pick some colors, upload some graphics (optional), and you’re off. One thing: Your RSS feed should contain the full content of each post or article, not just a snippet (You can often change this setting in your content management system, or you may need to contact a programmer to help you).
Like so many great Web apps, Mofuse uses a “freemium” model, with a few tiers of pricing above the free version, each one with a more robust feature set. Mofuse for Blogs, the free version, is really all you need to get a decent-looking mobile site up and running. For more advanced features and customization, Mofuse Premium has three tiers of pricing, ranging from $40 to $200 per month.
- “Send-link-to-phone” widget.Another code snippet that lets you embed a “send link to my phone” widget in your full-sized Website, so a user can text themselves the URL to the mobile-friendly version.
- Customization.Even without the CSS access that the $89/month “Small Business” version gives you, you can still modify the colors and graphics on your mobile site with ease. Cheaper CSS access would be sweet, though.
Example: PW Style blog (mobile version)